Services
Make your expertise easier to recognise, buy and deliver
Three ways to work together, backed by more than 20 years across positioning, offers, marketing, sales and technology.
How we engage
Choose the level of involvement that suits you
The Expert Scaling Method™
A personal engagement across positioning, Unique IP, offers, messaging and client acquisition, focused on the part of your business that will make the biggest difference first.
Explore the method →Do it yourself, fasterSelf-Service AI-Powered Products
First up: develop your Overarching Unique IP Method. The beta is open now at US$500, with David personally involved in every engagement. More products coming soon.
See the Unique IP Method beta →Run for youRelationship Generation System™
Personalised outreach, educational events and consistent follow-through, run for you with AI handling much of the coordination, so you can focus on the conversations that matter.
Explore the system →Working with David
Where an Expert Scaling Method™ engagement can focus
Engagements can focus on a specific foundation or develop the wider system in stages. We start by assessing what is already working, where the gaps are and what needs to happen first.
Develop your Unique IP Method
Draw out and document the approach behind your client results. You receive a named method, visual diagram, concise summary and detailed explanation of its stages, sequence and underlying reasoning, with guidance on how to use it. A focused starting point if you have substantial expertise but find it difficult to articulate what makes your approach different.
Explore Unique IP Method development →Refine your positioning and offers
Connect your expertise to a clearer commercial proposition. We work through who you serve, your differentiation, offer structure, pricing and fulfilment, so the way you sell your work supports the business you want to build.
Strengthen your messaging and client acquisition
Apply that foundation to the way you reach, educate and convert prospective clients. This can include website messaging, outreach strategy, content direction, webinar development and consultative sales conversations. We define the scope around your priorities and what you can realistically put into practice.
Expertise
What sits behind every engagement
Six areas usually bought from six different suppliers, joined up by one person who has run each of them.
Strategic positioning and Unique IP
- Positioning that survives contact with the market
- Developing your Overarching Unique IP Method
- Category and narrative development
- Messaging that sales and marketing can both use
Offer strategy
- Offer design, packaging and pricing
- Repricing and repackaging existing services
- Margin and scalability of fulfilment
- Validation before you build
Marketing strategy, systems and execution
- B2B growth strategy
- Outbound lead generation and LinkedIn
- Education-based marketing
- Webinars and virtual events
- Content marketing and retargeting
- Client acquisition ecosystems
Sales systems, process and data
- Consultative and complex sales
- Outbound business development, a hybrid of AI and personal
- CRM design, implementation and hygiene
- Pipeline reporting that reflects reality
Operations and management consulting
- Operating model and process design
- Turning strategy into an execution plan
- Program and project management
- Change management
Custom technology and AI
- Custom applications and integrations
- SaaS and workflow automation
- Marketing and sales force automation
- Practical AI applied to real commercial workflow
Results
Selected client outcomes
From offer strategy, positioning, marketing systems and complex sales work.
USD$320,000
across 54 clients in 5 days
Co-host of a transformational live event that culminated in 54 high ticket enrolments into a USD$10,000 program, and USD$320,000 in cash collected in the first two months.
6X
the price, 23 new deals
Worked with Liam Austin to turn his existing work into a higher value transformational program: higher prices, higher margin and higher client impact. Six figures cash collected in USD and seven figures in projected back end revenue.
3X
the price, 4 sold before marketing
Repackaged Josh’s offer from $8,000 to $25,000, with fulfilment designed to stay both high margin and scalable. Four sold before marketing even started, and his clients started achieving more transformational results.
7 days
to validate and launch a $25,000 offer
Repositioned and repackaged Shane Melanson’s offer. Shane was extremely nervous about the price point and did not believe people would buy it, trusted the process, and got it done.
$100,000
across 4 events, organic only
A proprietary Live Roundtable process which, in its infancy, generated $100,000 across four events with purely organic promotion on LinkedIn.
91%
net retention on a three hour live training
From the 15 minute mark to the three hour mark, from 423 registrations, producing 20 strategy sessions and six figures in cash collected sales. Show-up rate has since been lifted to a consistent 35%.
Start with the part that will make the biggest difference
You may need to articulate your Unique IP, restructure an offer, develop your webinar or connect a fragmented acquisition process. Let’s work out what needs to happen first.